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What is SOJU?

Ṣoju, (pronounced SHO-joo, with the tiny dot under the "S") is a word that means "represent" in Yoruba, a West African language spoken primarily in Nigeria. 

ṢOJU, the site and it's content, gives us a peak into what's happening on the continent now. It specifically follows entrepreneurs who, through their business and unique personalities, (re)define what it means to be an African. Not only does it start conversation about who we are, it showcases how identity and pride bleed into our entrepreneurship. Check out our "Watch" and "Featured" pages to see a few.

This docu-series is the first production from Do Global Productions, a production company dedicated to telling stories from Africa and the diaspora.



On the continent, 54 countries means endless diversity in people, languages, and experiences.


As of 2013, the population of Africa is 1.1 billion people.


ṢOJU was first created out of a need for representation. As said in the documentary, "the mainstream media has a particular way of looking at Africans."

'Seun Babalola set out to create content that could inform those who wanted to learn more about Africa and relate to those who are already in the know. 

This site and series hopes to be the first step in a long journey of modern African storytelling.

  • ‘Seun Babalola
    Repping Sierra Leone, Nigeria, and New York, 'Seun is drawn to topics of identity and community, hoping to bridge gaps throughout the African diaspora. Contact e-mail: